Creatives at a glance

AD_2_VIDEO(14AUGMOV) · Broad

3.35x·INR 1,637·5 purch·hook 8%

scale per gates (+50% every 5d)

WINNER

AD_5_B1G2_Video · Lookalike (2%) - meta_custom_audience_combined.csv

3.04x·INR 5,214·17 purch·hook 11%

scale per gates (+50% every 5d)

WINNER

Ad Custom Image Face girl · Custom Broad Ad Set

2.25x·INR 3,744·9 purch·hook 0%

scale per gates (+50% every 5d); CTR 2.17% vs account 0.96%

WINNER

Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12600107

2.10x·INR 3,863·8 purch·hook 9%

scale per gates (+50% every 5d); CTR 1.43% vs account 0.96%

WINNER

video

Video 2 Custom - · 940107

0.00x·INR 3,243·0 purch·hook 23%

Zero purchases on 3243 spend.

NEEDS ATTENTION

Meta Ads — Weekly Creative Report

Window: 2026-09-07 → 2026-09-13 (7 days) · Attribution: 7d click / 1d view · Revenue: Meta-attributed

Account pulse

• Spend: INR 2,95,505 | Purchases: 372 | Revenue: INR 3,04,384
• Blended ROAS: 1.03x | CPA: INR 794 | Impressions: 5,056,415
• vs previous 7 days: spend +2%, purchases -11%, ROAS 1.16x → 1.03x

Creative pulse

99 active creatives — 4 winners · 5 stable · 12 weak · 32 bleeders · 46 learning

Watch: 1 zero-purchase

What's working

• AD_2_VIDEO(14AUGMOV) · Broad (flexible) — 3.35x on INR 1,637 · 5 purchases · CPA INR 327 · scale per gates (+50% every 5d)
• AD_5_B1G2_Video · Lookalike (2%) - meta_custom_audience_combined.csv (video) — 3.04x on INR 5,214 · 17 purchases · CPA INR 307 · scale per gates (+50% every 5d)
• Ad Custom Image Face girl · Custom Broad Ad Set (flexible) — 2.25x on INR 3,744 · 9 purchases · CPA INR 416 · scale per gates (+50% every 5d), CTR 2.17% vs account 0.96%
• Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12600107 (flexible) — 2.10x on INR 3,863 · 8 purchases · CPA INR 483 · scale per gates (+50% every 5d), CTR 1.43% vs account 0.96%

Not performing — and why

Bleeders — pause candidates

• B1G2 FREE REEL (video) — 0.75x on INR 15,838 (16 purchases): Below 1.0x on this window — pause candidate per the gates (0.75x, spend 15838).; Weak hook — only 15% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Video 2 Custom - · Custom Broad Ad Set · 79530107 (video) — 0.36x on INR 13,182 (6 purchases): Below 1.0x on this window — pause candidate per the gates (0.36x, spend 13182).; Weak hook — only 23% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Ad Custom image evel · Custom Broad Ad Set (video) — 0.85x on INR 9,595 (10 purchases): Below 1.0x on this window — pause candidate per the gates (0.85x, spend 9595).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Catalog ads All Products (flexible) — 0.95x on INR 8,525 (14 purchases): Below 1.0x on this window — pause candidate per the gates (0.95x, spend 8525).; Weak hook — only 1% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• medium Catalog (flexible) — 0.69x on INR 7,652 (6 purchases): Below 1.0x on this window — pause candidate per the gates (0.69x, spend 7652).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12040107 (flexible) — 0.73x on INR 5,299 (4 purchases): Below 1.0x on this window — pause candidate per the gates (0.73x, spend 5299).; Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 11950107 (video) — 0.68x on INR 5,256 (5 purchases): Below 1.0x on this window — pause candidate per the gates (0.68x, spend 5256).; Weak hook — only 11% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 11960107 (video) — 0.99x on INR 5,232 (7 purchases): Below 1.0x on this window — pause candidate per the gates (0.99x, spend 5232).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Catalog aram band Tattoo (flexible) — 0.68x on INR 5,118 (4 purchases): Below 1.0x on this window — pause candidate per the gates (0.68x, spend 5118).; Weak hook — only 4% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Video B1G2 · West India Ad Set - (video) — 0.66x on INR 4,777 (3 purchases): Below 1.0x on this window — pause candidate per the gates (0.66x, spend 4777).; Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Image B1G2 · North India Ad Set (image) — 0.82x on INR 4,449 (5 purchases): Below 1.0x on this window — pause candidate per the gates (0.82x, spend 4449). → Ads manager
• Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12690107 (video) — 0.51x on INR 3,936 (4 purchases): Below 1.0x on this window — pause candidate per the gates (0.51x, spend 3936).; Weak hook — only 14% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Ad Custom Image eye (image) — 0.63x on INR 3,433 (5 purchases): Below 1.0x on this window — pause candidate per the gates (0.63x, spend 3433). → Ads manager
• Video B1G2 · East + Northeast India Set (video) — 0.37x on INR 3,326 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.37x, spend 3326).; Weak hook — only 8% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Video 2 Custom - · 940107 (video) — 0.00x on INR 3,243 (0 purchases): Zero purchases on 3243 spend.; Below 1.0x on this window — pause candidate per the gates (0.00x, spend 3243). → Landing/offer + Ads manager
• Ad Custom 8 -baby feet · 950107 (unknown) — 0.90x on INR 3,236 (3 purchases): Below 1.0x on this window — pause candidate per the gates (0.90x, spend 3236). → Ads manager
• Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12580107 (video) — 0.51x on INR 3,058 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.51x, spend 3058).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Ad Custom baby Face (video) — 0.55x on INR 2,793 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.55x, spend 2793).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Image B1G2 · South India Ad Set (video) — 0.46x on INR 2,655 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.46x, spend 2655).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Awareness B1g2 Video (video) — 0.00x on INR 2,643 (0 purchases): Below 1.0x on this window — pause candidate per the gates (0.00x, spend 2643).; Weak hook — only 4% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• spiritual Catalog (flexible) — 0.30x on INR 2,628 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.30x, spend 2628).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 · 12610107 (video) — 0.67x on INR 2,541 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.67x, spend 2541).; Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• AD_5_video · Broad (flexible) — 0.37x on INR 2,406 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.37x, spend 2406).; Weak hook — only 16% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Ad Custom image evel · 910107 (video) — 0.68x on INR 2,326 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.68x, spend 2326).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Aud 1 · 33630107 (video) — 0.29x on INR 2,270 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.29x, spend 2270).; Weak hook — only 11% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Aud 1 · 11920107 (unknown) — 0.34x on INR 2,257 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.34x, spend 2257). → Ads manager
• Aud 1 · 12590107 (video) — 0.71x on INR 2,190 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.71x, spend 2190).; Weak hook — only 12% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Love hook video (video) — 0.00x on INR 2,150 (0 purchases): Below 1.0x on this window — pause candidate per the gates (0.00x, spend 2150).; Not resonating — CTR 0.16% vs account 0.96%. → Ads manager + Design team
• Video home page TG · South India Ad Set (video) — 0.40x on INR 1,948 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.40x, spend 1948).; Weak hook — only 21% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Ad_spirtual · Broad Women city only · 82320107 (flexible) — 0.95x on INR 1,669 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.95x, spend 1669).; Weak hook — only 1% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Aud 1 · 12030107 (video) — 0.00x on INR 1,548 (0 purchases): Below 1.0x on this window — pause candidate per the gates (0.00x, spend 1548).; Weak hook — only 16% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team
• Aud 1 · 12060107 (video) — 0.00x on INR 1,540 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.00x, spend 1540).; Weak hook — only 12% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Ads manager + Design team

Weak — fix or cut per gates

• ALL product catalog · ATC+IC+WV 30 days FB+IG 365 days (flexible) — 1.10x on INR 40,337 (58 purchases): Weak hook — only 2% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Design team
• Without text (flexible) — 1.15x on INR 11,207 (18 purchases): Weak hook — only 2% watch 3s (benchmark 25%); first seconds aren't stopping the scroll.; Clicks but no buys — CTR fine (2.11%) yet CVR 0.28% vs account 0.78%. Landing/offer mismatch, not the creative. → Design team + Landing/offer
• AD_2_B1G2_Video · Broad Cutom (video) — 1.16x on INR 11,154 (18 purchases): Weak hook — only 8% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Design team
• AD_6_B1G2_Video · LL of Video Views (video) — 1.31x on INR 7,242 (11 purchases): Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Design team
• Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12050107 (video) — 1.39x on INR 5,377 (9 purchases): Weak hook — only 9% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Design team
• Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12670107 (video) — 1.01x on INR 3,903 (4 purchases): Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll.; CPM 216 is 1.8x the account median — auction/audience cost, not creative. → Design team + Ads manager
• Ad Custom Image Face girl · 900107 (video) — 1.19x on INR 3,050 (4 purchases): Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Design team
• AD_6_B1G2_Video · Lookalike (2%) - meta_custom_audience_combined.csv (flexible) — 1.43x on INR 2,607 (5 purchases): Weak hook — only 8% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Design team
• AD_3_B1G2_Video · Lookalike (2%) - meta_custom_audience_combined.csv (flexible) — 1.43x on INR 2,442 (4 purchases): Weak hook — only 8% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Design team
• AD_6_B1G2_Video · Broad (video) — 1.38x on INR 2,252 (4 purchases): Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → Design team

_46 creatives still in learning (under INR 1,500 spend / 1,000 impressions) — not judged yet._

Fatigue watch

• No fatigue detected this window.

All active creatives

Creative format performance

Flexible leads at 1.15x (38% of spend) vs unknown at 0.67x — weight production accordingly.

Actions

Design team

• Re-hook "ALL product catalog" — 2% stay 3s; test new openings.
• Re-hook "B1G2 FREE REEL" — 15% stay 3s; test new openings.
• Re-hook "Video 2 Custom -" — 23% stay 3s; test new openings.
• Tighten "Video 2 Custom -" body — only 7% reach 15s.
• Re-hook "Without text" — 2% stay 3s; test new openings.
• Re-hook "AD_2_B1G2_Video" — 8% stay 3s; test new openings.
• Re-hook "Ad Custom image evel" — 0% stay 3s; test new openings.
• Re-hook "Catalog ads All Products" — 1% stay 3s; test new openings.

Ads manager

• Review "ALL product catalog" — 1.10x on spend this window; below the 1.5x gate (pause or fix this week).
• Rotate/expand audience for "ALL product catalog" — frequency high with stable CTR.
• Review "B1G2 FREE REEL" — 0.75x on spend this window; below the 1.5x gate (pause or fix this week).
• Review "Video 2 Custom -" — 0.36x on spend this window; below the 1.5x gate (pause or fix this week).
• Review "Without text" — 1.15x on spend this window; below the 1.5x gate (pause or fix this week).
• Review "AD_2_B1G2_Video" — 1.16x on spend this window; below the 1.5x gate (pause or fix this week).
• Rotate/expand audience for "AD_2_B1G2_Video" — frequency high with stable CTR.
• Review "Ad Custom image evel" — 0.85x on spend this window; below the 1.5x gate (pause or fix this week).

Landing / offer checks

• "Without text" — strong CTR but CVR 0.28%; check landing page/offer/audience targeting.
• "Ad Custom image evel" — strong CTR but CVR 0.24%; check landing page/offer/audience targeting.
• "Catalog ads All Products" — strong CTR but CVR 0.33%; check landing page/offer/audience targeting.
• "medium Catalog" — strong CTR but CVR 0.22%; check landing page/offer/audience targeting.
• "Ad Custom Image Face girl" — strong CTR but CVR 0.27%; check landing page/offer/audience targeting.
• "Ad Custom baby Face" — strong CTR but CVR 0.11%; check landing page/offer/audience targeting.

Campaign context

Campaigns

Daily trend

_Benchmarks used: scale ≥ 2.0x · keep 1.5–2.0x · fix below 1.5x · pause below 1.0x · fatigue: frequency ≥ 2.5x (7d, scaled to 30d) with CTR drop ≥ 25% · video hook benchmark 25% · CTR = link clicks where available, else all clicks._

_Generated by ads-reporter (Meta Marketing API, read-only) · revenue = Meta-attributed (7d click / 1d view)._