# Meta Ads — Daily Creative Report

**Account**: 2026-09-13  ·  **Creative state**: 2026-09-07 → 2026-09-13 (7 days)  ·  **Attribution**: 7d click / 1d view  ·  **Revenue**: Meta-attributed

## Account pulse

- Spend: **INR 41,200**  |  Purchases: **44**  |  Revenue: **INR 38,482**
- Blended ROAS: **0.93x**  |  CPA: **INR 936**  |  Impressions: **338,975**
- vs previous day: spend +21%, purchases -4%, ROAS 1.18x → 0.93x

## Creative pulse

**99 active creatives** — 4 winners · 5 stable · 12 weak · 32 bleeders · 46 learning
Watch: 1 zero-purchase

## What's working

- **AD_2_VIDEO(14AUGMOV) · Broad** (flexible) — 3.35x on INR 1,637 · 5 purchases · CPA INR 327 · scale per gates (+50% every 5d)
- **AD_5_B1G2_Video · Lookalike (2%) - meta_custom_audience_combined.csv** (video) — 3.04x on INR 5,214 · 17 purchases · CPA INR 307 · scale per gates (+50% every 5d)
- **Ad Custom Image Face girl · Custom Broad Ad Set** (flexible) — 2.25x on INR 3,744 · 9 purchases · CPA INR 416 · scale per gates (+50% every 5d), CTR 2.17% vs account 0.96%
- **Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12600107** (flexible) — 2.10x on INR 3,863 · 8 purchases · CPA INR 483 · scale per gates (+50% every 5d), CTR 1.43% vs account 0.96%

## Not performing — and why

### Bleeders — pause candidates
- **B1G2 FREE REEL** (video) — 0.75x on INR 15,838 (16 purchases): Below 1.0x on this window — pause candidate per the gates (0.75x, spend 15838).; Weak hook — only 15% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Video 2 Custom - · Custom Broad Ad Set · 79530107** (video) — 0.36x on INR 13,182 (6 purchases): Below 1.0x on this window — pause candidate per the gates (0.36x, spend 13182).; Weak hook — only 23% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Ad Custom image evel · Custom Broad Ad Set** (video) — 0.85x on INR 9,595 (10 purchases): Below 1.0x on this window — pause candidate per the gates (0.85x, spend 9595).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Catalog ads All Products** (flexible) — 0.95x on INR 8,525 (14 purchases): Below 1.0x on this window — pause candidate per the gates (0.95x, spend 8525).; Weak hook — only 1% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **medium Catalog** (flexible) — 0.69x on INR 7,652 (6 purchases): Below 1.0x on this window — pause candidate per the gates (0.69x, spend 7652).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12040107** (flexible) — 0.73x on INR 5,299 (4 purchases): Below 1.0x on this window — pause candidate per the gates (0.73x, spend 5299).; Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 11950107** (video) — 0.68x on INR 5,256 (5 purchases): Below 1.0x on this window — pause candidate per the gates (0.68x, spend 5256).; Weak hook — only 11% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 11960107** (video) — 0.99x on INR 5,232 (7 purchases): Below 1.0x on this window — pause candidate per the gates (0.99x, spend 5232).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Catalog  aram band Tattoo** (flexible) — 0.68x on INR 5,118 (4 purchases): Below 1.0x on this window — pause candidate per the gates (0.68x, spend 5118).; Weak hook — only 4% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Video B1G2 · West India Ad Set -** (video) — 0.66x on INR 4,777 (3 purchases): Below 1.0x on this window — pause candidate per the gates (0.66x, spend 4777).; Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Image B1G2 · North India Ad Set** (image) — 0.82x on INR 4,449 (5 purchases): Below 1.0x on this window — pause candidate per the gates (0.82x, spend 4449). → *Ads manager*
- **Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12690107** (video) — 0.51x on INR 3,936 (4 purchases): Below 1.0x on this window — pause candidate per the gates (0.51x, spend 3936).; Weak hook — only 14% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Ad Custom Image eye** (image) — 0.63x on INR 3,433 (5 purchases): Below 1.0x on this window — pause candidate per the gates (0.63x, spend 3433). → *Ads manager*
- **Video B1G2 · East + Northeast India  Set** (video) — 0.37x on INR 3,326 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.37x, spend 3326).; Weak hook — only 8% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Video 2 Custom - · 940107** (video) — 0.00x on INR 3,243 (0 purchases): Zero purchases on 3243 spend.; Below 1.0x on this window — pause candidate per the gates (0.00x, spend 3243). → *Landing/offer + Ads manager*
- **Ad Custom 8 -baby feet · 950107** (unknown) — 0.90x on INR 3,236 (3 purchases): Below 1.0x on this window — pause candidate per the gates (0.90x, spend 3236). → *Ads manager*
- **Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12580107** (video) — 0.51x on INR 3,058 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.51x, spend 3058).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Ad Custom baby Face** (video) — 0.55x on INR 2,793 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.55x, spend 2793).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Image B1G2 · South India Ad Set** (video) — 0.46x on INR 2,655 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.46x, spend 2655).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Awareness B1g2 Video** (video) — 0.00x on INR 2,643 (0 purchases): Below 1.0x on this window — pause candidate per the gates (0.00x, spend 2643).; Weak hook — only 4% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **spiritual Catalog** (flexible) — 0.30x on INR 2,628 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.30x, spend 2628).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 · 12610107** (video) — 0.67x on INR 2,541 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.67x, spend 2541).; Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **AD_5_video · Broad** (flexible) — 0.37x on INR 2,406 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.37x, spend 2406).; Weak hook — only 16% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Ad Custom image evel · 910107** (video) — 0.68x on INR 2,326 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.68x, spend 2326).; Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Aud 1 · 33630107** (video) — 0.29x on INR 2,270 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.29x, spend 2270).; Weak hook — only 11% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Aud 1 · 11920107** (unknown) — 0.34x on INR 2,257 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.34x, spend 2257). → *Ads manager*
- **Aud 1 · 12590107** (video) — 0.71x on INR 2,190 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.71x, spend 2190).; Weak hook — only 12% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Love hook video** (video) — 0.00x on INR 2,150 (0 purchases): Below 1.0x on this window — pause candidate per the gates (0.00x, spend 2150).; Not resonating — CTR 0.16% vs account 0.96%. → *Ads manager + Design team*
- **Video  home page TG · South India Ad Set** (video) — 0.40x on INR 1,948 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.40x, spend 1948).; Weak hook — only 21% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Ad_spirtual · Broad Women city only · 82320107** (flexible) — 0.95x on INR 1,669 (2 purchases): Below 1.0x on this window — pause candidate per the gates (0.95x, spend 1669).; Weak hook — only 1% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Aud 1 · 12030107** (video) — 0.00x on INR 1,548 (0 purchases): Below 1.0x on this window — pause candidate per the gates (0.00x, spend 1548).; Weak hook — only 16% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
- **Aud 1 · 12060107** (video) — 0.00x on INR 1,540 (1 purchases): Below 1.0x on this window — pause candidate per the gates (0.00x, spend 1540).; Weak hook — only 12% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Ads manager + Design team*
### Weak — fix or cut per gates
- **ALL product catalog · ATC+IC+WV  30 days FB+IG 365  days** (flexible) — 1.10x on INR 40,337 (58 purchases): Weak hook — only 2% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Design team*
- **Without text** (flexible) — 1.15x on INR 11,207 (18 purchases): Weak hook — only 2% watch 3s (benchmark 25%); first seconds aren't stopping the scroll.; Clicks but no buys — CTR fine (2.11%) yet CVR 0.28% vs account 0.78%. Landing/offer mismatch, not the creative. → *Design team + Landing/offer*
- **AD_2_B1G2_Video · Broad Cutom** (video) — 1.16x on INR 11,154 (18 purchases): Weak hook — only 8% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Design team*
- **AD_6_B1G2_Video · LL of Video Views** (video) — 1.31x on INR 7,242 (11 purchases): Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Design team*
- **Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12050107** (video) — 1.39x on INR 5,377 (9 purchases): Weak hook — only 9% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Design team*
- **Aud 1 · 1k Ad Set | 9-5-26 ABO B1G2 - Copy · 12670107** (video) — 1.01x on INR 3,903 (4 purchases): Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll.; CPM 216 is 1.8x the account median — auction/audience cost, not creative. → *Design team + Ads manager*
- **Ad Custom Image Face girl · 900107** (video) — 1.19x on INR 3,050 (4 purchases): Weak hook — only 0% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Design team*
- **AD_6_B1G2_Video · Lookalike (2%) - meta_custom_audience_combined.csv** (flexible) — 1.43x on INR 2,607 (5 purchases): Weak hook — only 8% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Design team*
- **AD_3_B1G2_Video · Lookalike (2%) - meta_custom_audience_combined.csv** (flexible) — 1.43x on INR 2,442 (4 purchases): Weak hook — only 8% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Design team*
- **AD_6_B1G2_Video · Broad** (video) — 1.38x on INR 2,252 (4 purchases): Weak hook — only 10% watch 3s (benchmark 25%); first seconds aren't stopping the scroll. → *Design team*

_46 creatives still in learning (under INR 1,500 spend / 1,000 impressions) — not judged yet._

## Fatigue watch

- No fatigue detected this window.

## Creatives — current state (last 7 days)

| Creative | Format | Spend | ROAS | Purch | CPA | CTR | CPM | Freq | Verdict |
|---|---|---|---|---|---|---|---|---|---|
| ALL product catalog · ATC+IC+WV  30 days FB… | flexible | INR 40,337 | 1.10x | 58 | INR 695 | 1.84% | INR 82 | 2.8x | Weak |
| B1G2 FREE REEL | video | INR 15,838 | 0.75x | 16 | INR 990 | 0.87% | INR 35 | 1.2x | Bleeder |
| Video 2 Custom - · Custom Broad Ad Set · 79… | video | INR 13,182 | 0.36x | 6 | INR 2,197 | 0.72% | INR 118 | 1.2x | Bleeder |
| Without text | flexible | INR 11,207 | 1.15x | 18 | INR 623 | 2.11% | INR 125 | 1.9x | Weak |
| AD_2_B1G2_Video · Broad Cutom | video | INR 11,154 | 1.16x | 18 | INR 620 | 0.48% | INR 120 | 3.1x | Weak |
| Ad Custom image evel · Custom Broad Ad Set | video | INR 9,595 | 0.85x | 10 | INR 960 | 2.00% | INR 108 | 1.6x | Bleeder |
| Catalog ads All Products | flexible | INR 8,525 | 0.95x | 14 | INR 609 | 1.71% | INR 111 | 1.7x | Bleeder |
| medium Catalog | flexible | INR 7,652 | 0.69x | 6 | INR 1,275 | 1.80% | INR 83 | 1.4x | Bleeder |
| AD_6_B1G2_Video · LL of Video Views | video | INR 7,242 | 1.31x | 11 | INR 658 | 1.30% | INR 41 | 1.3x | Weak |
| Catalog Best sealler | flexible | INR 6,439 | 1.75x | 11 | INR 585 | 1.81% | INR 99 | 1.5x | Stable |
| Aud 1 · 1k Ad Set / 9-5-26 ABO B1G2 - Copy … | video | INR 5,436 | 1.83x | 11 | INR 494 | 0.81% | INR 254 | 1.4x | Stable |
| Aud 1 · 1k Ad Set / 9-5-26 ABO B1G2 - Copy … | video | INR 5,377 | 1.39x | 9 | INR 597 | 0.81% | INR 157 | 1.3x | Weak |

## Creative format performance

| Format | Creatives | Spend | Share | Purch | ROAS | CTR | Hook |
|---|---|---|---|---|---|---|---|
| video | 64 | INR 1,69,866 | 57% | 195 | 0.97x | 0.58% | 9.36% |
| flexible | 27 | INR 1,11,051 | 38% | 159 | 1.15x | 1.68% | 2.73% |
| image | 6 | INR 9,095 | 3% | 12 | 0.74x | 1.46% | - |
| unknown | 2 | INR 5,493 | 2% | 4 | 0.67x | 0.98% | - |

**Flexible** leads at 1.15x (38% of spend) vs **unknown** at 0.67x — weight production accordingly.

## Actions

**Design team**
- Re-hook "ALL product catalog" — 2% stay 3s; test new openings.
- Re-hook "B1G2 FREE REEL" — 15% stay 3s; test new openings.
- Re-hook "Video 2 Custom -" — 23% stay 3s; test new openings.
- Tighten "Video 2 Custom -" body — only 7% reach 15s.
- Re-hook "Without text" — 2% stay 3s; test new openings.
- Re-hook "AD_2_B1G2_Video" — 8% stay 3s; test new openings.
- Re-hook "Ad Custom image evel" — 0% stay 3s; test new openings.
- Re-hook "Catalog ads All Products" — 1% stay 3s; test new openings.

**Ads manager**
- Review "ALL product catalog" — 1.10x on spend this window; below the 1.5x gate (pause or fix this week).
- Rotate/expand audience for "ALL product catalog" — frequency high with stable CTR.
- Review "B1G2 FREE REEL" — 0.75x on spend this window; below the 1.5x gate (pause or fix this week).
- Review "Video 2 Custom -" — 0.36x on spend this window; below the 1.5x gate (pause or fix this week).
- Review "Without text" — 1.15x on spend this window; below the 1.5x gate (pause or fix this week).
- Review "AD_2_B1G2_Video" — 1.16x on spend this window; below the 1.5x gate (pause or fix this week).
- Rotate/expand audience for "AD_2_B1G2_Video" — frequency high with stable CTR.
- Review "Ad Custom image evel" — 0.85x on spend this window; below the 1.5x gate (pause or fix this week).

**Landing / offer checks**
- "Without text" — strong CTR but CVR 0.28%; check landing page/offer/audience targeting.
- "Ad Custom image evel" — strong CTR but CVR 0.24%; check landing page/offer/audience targeting.
- "Catalog ads All Products" — strong CTR but CVR 0.33%; check landing page/offer/audience targeting.
- "medium Catalog" — strong CTR but CVR 0.22%; check landing page/offer/audience targeting.
- "Ad Custom Image Face girl" — strong CTR but CVR 0.27%; check landing page/offer/audience targeting.
- "Ad Custom baby Face" — strong CTR but CVR 0.11%; check landing page/offer/audience targeting.

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_Benchmarks used: scale ≥ 2.0x · keep 1.5–2.0x · fix below 1.5x · pause below 1.0x · fatigue: frequency ≥ 2.5x (7d, scaled to 30d) with CTR drop ≥ 25% · video hook benchmark 25% · CTR = link clicks where available, else all clicks._
_Generated by ads-reporter (Meta Marketing API, read-only) · revenue = Meta-attributed (7d click / 1d view)._